Jaguar Land Rover finished the year 2016 by recording more than half a million sales for 2016. This is the first time that Jaguar Land Rover cars break through the half million barrier, making 2016 its most productive year. Sales have improved ever since it was bought in 2008 by Tata, an Indian conglomerate company. One factor that contributed to the increased sales was the popularity of the Jaguar brand.
In the year 2016 alone, there were 583,313 sold, which showed an increase of 20 percent. This was achieved by the company's commitment to reach its target sales of one million cars a year. The company made new car models and to increase production, plants were bought in China and Brazil. A new site is now being constructed in Slovakia. Establishing several plants will enable the company to meet the demand for its cars, according to Reuters.
The most popular vehicles is the Jaguar Land Rover and the high-end off road car F-PACE. The number of cars sold almost tripled with Jaguar experiencing a 77 percent in the increase of cars sold compared to last year's sales. The most number of Jaguar Land Rover were sold in Europe while the remaining ones were sold in China and North America. When countries were considered, China showed the biggest increase in sales, according to Express & Star.
With the success of the Jaguar Land Rover, the company is now set to enter the global car market and make the Jaguar Land Rover available to customers in many parts of the world. The company is grateful to the customers who responded positively to the latest car models. The company is also confident that the British market will continue to expand, according to the Coventry Telegraph.
The popularity of the Jaguar Land Rover brought 201 global awards in 2016. The most notable of these awards was Britain's Manufacturer of the Year. Despite speculations that the sales of the Jaguar Land Rover might go down this year, the company is still confident that the car model will continue to expand its customer base.