Mercedes Benz was named top seller of luxury cars for 2016 as it captured 16.8 percent of the US market. All in all, Mercedes Benz sold 340,237, leaving Lexus trailing behind after selling 331,228 vehicles and coming up third was BMW, with 313,174 vehicles sold. This enabled Daimler to recapture the title that it last won in 2013. This proves that Daimler is still number one when it comes to luxury car production and sales.
Daimler was able to break the winning streak of BMW, which held the title in 2014 and 2015. Sales actually went down but still, Mercedes Benz proved its supremacy in luxury car industry when it was able to sell the biggest number of luxury cars in 2016 during a time when it seems that the sales of vehicles under this segment was notably dipping. Yet, Mercedes Benz was still able to sell more luxury cars, according to Automotive News.
As early as November, the sales figures had shown that Mercedes Benz is leading and is moving towards recapturing the crown that it relinquished to BMW for the years 2014 and 2015. Its biggest number of cars sold was the C-Class and E-Class cars. This is a remarkable feat considering that the hottest vehicles in America now are the SUVs. In fact, sales of its SUV also increased during the last quarter of 2016, according to BMW Blog.
Mercedes Benz experienced great sales of its three luxury cars: the S-Class Cabriolet, SL and SLC Roadsters and the E-Class. These are the three dream cars of Mercedes Benz and indeed, they were the top sellers for 2016 as well. These three cars were hoped to outsell the company's competitors in 2017 and beyond, according to Business Insider.
Mercedes Benz will hold the crown until December of 2017, after which another car maker will be chosen. For the mean time. Mercedes Benz is savoring the fruits of its labors to become the leader in the SUV segment. If sales volume continues, Mercedes Benz might again be given the title of best luxury car maker and seller.