GMC Takes Over Phoenix With Largest Super Bowl Presence Ever

Jan 29, 2015 03:00 PM EST | Matt Mercuro


The biggest game of the year is just a few days away, and GMC, the Official Vehicle of the NFL, is helping take fans across the world behind the scenes throughout Super Bowl weekend.

The brand has teamed up with Emmy-winning TV host Jenni Hogan in order to give fans an all-access update and behind-the-scenes look at exclusive events being held in Arizona for the National Football League's biggest game.

Hogan will take fans along for the ride from GMC's mobile studio in a 2015 GMC Yukon XL Denali. She'll be reporting from a number of different spots around Phoenix, interviewing celebrities and athletes from the red carpet and provide play-by-play from University of Phoenix stadium during Super Bowl XLIX, according to GM.

"GMC looks forward to providing fans and family members a memorable experience throughout the Super Bowl week," said Duncan Aldred, U.S. vice president of GMC sales and marketing in a company statement. "Whether it's behind the scenes via the #VIPwithGMC hashtag or onsite at our displays in and around Phoenix, fans of every team can get involved."

More than 600 GMC vehicles will be on hand to support the Super Bowl, by transporting VIPs and celebrities, providing shuttle services and a number of models will be on display during the NFL Experience.

NFL Experience is taking place now at the Phoenix Convention Center after opening up on Saturday with the unveiling of 32 white diamond 2015 GMC Yukon Denalis. Each Denali was designed with an NFL team logo on the hood.

Fans can visit a number of GMC interactive displays and get player autographs at the convention center, and even have the opportunity to virtually appear on the jumbotron at the University of Phoenix stadium, according to GM.

A number of 2015 GMC vehicles will be on display on game day, including the new GMC Canyon, Yukon and Sierra.

Fans are invited to follow along in the weekend festivities by using the hashtag #VIPwithGMC.

Super Bowl XLIX is scheduled for Sunday, February 1, 6:30 pm on NBC. The Seattle Seahawks will compete for their second straight title against the New England Patriots. 

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