Mercedes-Benz decided to premiere its Super Bowl ad for the AMG GT sports car early by debuting the spot live on "The Ellen DeGeneres Show" on Monday.
The $100,000 sports car is featured in the ad that retells the classic story of the tortoise vs. the hare, only this time the hare has some help this time.
The ad, created by Merkley + Partners in New York and directed by Robert Stromberg (Maleficent), marks the third time in six years that Mercedes has aired a commercial during the big game.
Here's a look at the ad set to air during Super Bowl XLIX.
Two Ellen audience members left with keys to a brand new Mercedes-Benz on Monday as well after competing in "The Mercedes Race Around the Benz." Contestants wore hare and tortoise costumes and raced around an obstacle course for a 2015 Mercedes-Benz CLA.
The runner up was also presented with a nice prize: a 2015 Mercedes-Benz CLA.
This isn't the first time DeGeneres has debuted a Super Bowl commercial on her show. The talk show host unveiled a Beats headphones commercial that she stared in before last year's Super Bowl.
Automakers who have purchased time during the 2015 Super Bowl include: Nissan, Lexus, Mercedes-Benz, Toyota, BMW and Kia.
Some companies haven't confirmed if they will or won't be showing a new add during the Super Bowl. Automakers who have confirmed they won't be paying for ad time include: Hyundai, GM, Lincoln, Acura, Honda and Audi.
NBC is asking for approximately $4.5 million for a 30-second spot, which has caused some companies to sit out the big game this year.
Debuting a Super Bowl commercial early isn't that big of a deal nowadays. Nearly 70 Super Bowl ads or teasers have been uploaded on YouTube so far, a 55 percent increase from last year, according to Automotive News.
BMW unveiled its i3 commercial before the big game as well by airing it during NBC's "Today" show.
Super Bowl XLIX is scheduled for Sunday, February 1, 6:30 pm on NBC. The big game features the Seattle Seahawks defending their Super Bowl title against the New England Patriots.