Toyota teased its Super Bowl XLIX 2015 Camry Sedan ads on Friday with an online video featuring good dads of the NFL, like former All-Pro LaVar Arrington and former NFL MVP Kurt Warner.
The automaker will release a number of "One Bold Choice Leads to Another" teasers leading up to the big game. Toyota said in a company statement that the videos will highlight both famous and unknown dads who have "who have contributed to their families' lives in bold ways."
"Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives," said Warner, who captured Super Bowl XXXIV MVP honors with the St. Louis Rams in 2000, in a statement.
A number of photos were released on Thursday to preview the campaign on Toyota's Twitter account featuring Warner, Arrington, Buffalo Bills running back Fred Jackson and defensive end DeMarcus Ware spending some quality time with their kids.
The big campaign will ultimately result in a 60-second spot about "bold dads" set to air during the second quarter of Super Bowl XLIX.
Toyota will run a 60-second ad during the pregame, featuring Paralympic athlete Amy Purdy and the voice of legendary boxer Muhammad Ali. The automaker will also sponsor the Toyota Halftime Report during the NBC broadcast and run a custom video vignette called the "Toyota Gridiron Challenge," featuring Toyota NASCAR drivers and retired football players.
Toyota's redesigned 2015 Camry costs $23,795, including shipping.
On Super Bowl Sunday, fans are invited to login to their Twitter accounts and tweet the automaker pictures of their dads while using the hashtag #OneBoldChoice.