Chevrolet and Manchester United fans worldwide are celebrating the debut of the 2014-15 season shirt for the football club.
Both the automaker and the club are inviting their fans to upload photos of themselves wearing a digital version of the shirt at www.ChevroletFC.com.
They can also post their photos on social media sites as well as part of Chevy's "What Do You #PlayFor?" global campaign.
"Manchester United has more than 659 million supporters around the world, and we want them to know that we march side by side with them," said Tim Mahoney, chief marketing officer, Global Chevrolet. "We wanted to celebrate this new shirt with Manchester United supporters in an historic way because they deserve to be part of this important moment in club history."
Chevrolet released an enhanced version of its video on their ChevroletFC.com site, which pays homage to the history of iconic Manchester United shits.
The club has been around since 1878.
The new video features Manchester United fans marching through the streets of Manchester along with current players and legends singing the "Glory, Glory Man Utd" anthem.
The shirt is unveiled at the end of the video by Wayne Rooney and his teammates Robin van Persie, David De Gea, Adnan Januzaj and Juan Mata
"This shirt belongs to you; always has, always will," says Rooney in the video.
Nine Manchester United legends appear in the video, including: Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary Pallister.
"The Club's traditions and heritage are extremely important to our players, team management and 659 million followers worldwide," said Manchester United's Group Managing Director, Richard Arnold, according to the release. "As we look to our future in the new shirts, we are delighted that Chevrolet has been so committed to honouring everything that is so important to our club."
Manchester United will play its first match in their new Chevrolet-branded shirts against the L.A. Galaxy at the Rose Bowl in Pasadena, Calif., in the Chevrolet Cup on July 23.
The automaker will also serve as the sponsor of Manchester United's Aug. 2 match against Real Madrid at Michigan Stadium in Ann Arbor, Mich.
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