Fiat Chrysler Plans $2.8-Billion Maserati Expansion

May 07, 2014 02:48 PM EDT | Jordan Ecarma


The recently integrated carmaker Fiat Chrysler Automobiles has big plans for the next few years, including a $2.8-billion reboot of the Maserati brand that will launch six new or redesigned models.

The Maserati lineup should quintuple sales to 75,000 by 2018 as all-new or updated vehicles roll out over the next four years, reported.

Fiat Chrysler rolled out a challenging five-year plan at company headquarters on Tuesday, the Detroit Free Press reported.

"We stand before you as a global automaker. Today is much more than a new chapter. We are beginning to write a completely new book," said Fiat Chrysler CEO Sergio Marchionne, as reported by the Free Press.

"This is the first time that Fiat and Chrysler...are presenting ourselves as a single global organization."

As part of the Maserati brand expansion, Levante and Alfieri will be added to the lineup, Edmunds reported. The Levante crossover should arrive in 2015, featuring standard all-wheel drive as well as V6 and V8 engine options.

Entering production in 2016, the Alfieri coupe was first seen at this year's Geneva Auto Show and will be followed by a 2017 convertible version. The Alfieri will be available in rear- and four-wheel drive with turbocharged V6 engine options. The GranTurismo coupe will likely be updated next year and then succeeded by a new model in 2018.

The Maserati brand stunned with a stylish and popular Super Bowl commercial earlier this year that featured the new Ghibli. The luxury model will likely be refreshed with an all-wheel drive option and a stronger engine in the future.

"Against all odds, Maserati is taking on the boring giants, the giants of the expected, the predictable," Harald Wester, CEO of the Abarth, Alfa Romeo and Maserati brands, said on Tuesday, as quoted by the Free Press.

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