Honda has launched a new advertising campaign for the 1.6 liter diesel option of its popular CR-V model.
The CR-V 1.6 i-DTEC will be available in two-wheel drive with manual transmission and offers a combination of performance as well as low CO₂ emissions and fuel consumption, according to the automaker.
The TV commercial was created by mcgarrybowen London and directed by Chris Palmer at Gorgeous.
"This CR-V 1.6 i-DTEC challenges a lot of pre-conceived ideas about SUVs, so we wanted to make a spot where things aren't what they first seem," said Paul Jordan, Executive Creative Director at mcgarrybowen London.
The advertising campaign was designed to emphasize all of those points by tackling preconceptions people have regarding SUVs. Through the commercials, Honda wants to emphasize to people the "unexpected qualities" of the new CR-V.
The campaign features a tagline which states "An impossible, made possible" and shows the CR-V 1.6 i-DTEC roaming through a number of optical illusions, each appearing impossible. The different illusions shatter, making the link between the in-camera trick and the seemingly impossible qualities of the new CR-V.
"We are very proud of our latest campaign. With the CR-V we have always set out to combine the best elements of a car and an SUV. For the CR-V 1.6 i-DTEC, we have achieved a perfect balance between the efficiency of a car and the functionality and security of an SUV whilst offering great driving performance," said Martin Moll, Head of European Marketing, Honda Motor Europe. "This advertising campaign is a celebration of the innovation of the Honda brand which can make the unexpected happen through the ingenuity of its engineering."
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