British luxury carmaker Aston Martin will use this year's Geneva Motor Show to debut the new Aston Martin DB11 Q. The car is the first to be designed by Aston Martin's Q division, a take on the popular James Bond character.
With this new DB11, the carmaker is highlighting its new "Q by Aston Martin" personalization service. The personalized DB11 is presented in a magnificent blue paint, or as Aston Martin calls it Zafre Blue. The car boasts carbon fiber details which can be found on the sills, door mirrors, splitter, and diffuser. The same Zafre Blue paint was also used to adore the DB11's wheels, a design decision that gave the car a very distinct look.
On the interior, the Aston Martin DB11 Q has a black semi-aniline leather upholstery with the Q logo placed on the headsets, according to Auto Express. The interior of the car is also adorned with streaks and trims of Zafre Blue.
— Aston Martin (@astonmartin) February 22, 2017
Aston Martin said that customers can choose their own color preference when they order their car from the Q collection. Aside from color, customers can also pick their own material finishes and internal stylings.
The Q by Aston Martin service is similar to the modification services provided by two of Britain's top car brands, Bentley and Rolls-Royce. The new Q service will only modify the aesthetic part of the Aston Martin DB11. This means that no performance upgrades will be made and the DB11 will still pack the same 600BHP V12 engine.
In a statement acquired by Top Gear, Aston Martin Q general manager said, "The only limit is your imagination - every new commission starts with a blank sheet of paper."
The Aston Martin DB11 Q will debut next month at the Geneva Motor Show. Aston Martin said that it will also expand the Q customization service to cover other car models as well.