Cadillac Annual Sales Reach Highest Mark In Decades; Boosted By Record Sales In China And Canada

Jan 06, 2017 06:20 AM EST | jonathan aguilar

In the final month of December, 2016, Cadillac sold a total of 37, 10 vehicles for a total of 308,692 units for the year; the most it has sold since 1986. These figures of vehicles sold represent a 15.51 percent increase from the sales of previous month of November and an increase of 11.1 percent from the previous year (2015).

Cadillac sales have been steadily increasing at double digit increments in the last seven months. The new Cadillac XT5 offered at less than $40,000 for the basic model led the way for 29.1 increase in December, followed by Escalade which increased by 21.2 for the month and 8.9 percent for the year. The XTS luxury car sales increase by 14.7 percent in December month and 15.8 percent for 2016.

General Motors reported that most of the sales increases came from outside the country; 23.1 percent increase in Canada and a whopping 45.4 percent sales increase in China. U.S. Sales increased by a modest 3.2 percent.

It was a stunning year for Cadillac's global growth in 2016," said Johan de Nysschen, President of Cadillac. "Drawing more customers than any year in the past 30 is an excellent springboard for the robust product offensive from Cadillac in the coming years. While growing the business significantly and attracting a youthful and affluent demographic, we continue to elevate the aspirational character of the brand. We see this in a very rich model mix, with discerning customers opting for top models with very high specifications, driving up average transaction prices in the process."

The prestige of the Cadillac brand is still a big boost to the sales of the product targeting customers attracted by the name and reputation that the Cadillac brand brings. The average price per unit sold is typical of high-end cars at $53,796.

Cadillac has always been known as a leading luxury car brand since 1902 and has recently built a steady global and local market by making improvements in its featured technology and car designs. The company expects more sale increases for its later models in the coming month. 

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