Dodge will be celebrating 100 years as a carmaker by boosting its iconic Viper supercar, which has enjoyed increased popularity after a recent price cut.
"We're going to tell a story here shortly that I think has needed to be told for a long time about how this is the only handmade supercar in the industry," Dodge CEO and President Tim Kuniskis told the Detroit News.
After a price slash of $15,000 earlier this year, the Viper starts at $84,995.
Since it launched the model in 1992, Chrysler has built around 30,000 Vipers in an intricate production process.
The supercar takes 10 days to build. Its body made of 45 percent carbon fiber is laid by hand, and an extra 140-160 hours of labor are required to complete the necessary sanding, painting and buffing work.
"The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower," Kuniskis said in a statement at the time of the price cut. "But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum."