The 2015 Dodge Viper SRT gets an impressive price cut of $15,000 as the brand attempts to push the sports car ahead of its competitors, the automaker announced Monday.
After the price slash, the Viper model will start at $86,990, which includes $1,995 in shipping fees, Edmunds.com reported.
"More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper," Chrysler said Monday in a statement on Monday in a statement quoted by Edmunds. "Dodge is repositioning every Viper model with a lower starting price."
All Vipers still on the lot will receive the $15,000 price slash. For buyers that recently purchased a Viper model, Dodge is offering a $15,000 incentive toward another Viper vehicle.
The 2015 version of the sports car, which has had lagging sales, is expected in showrooms early next year.
The Viper competes in its segment with the Audi R8, Chevrolet Corvette Stingray, Ford Shelby GT500 and Nissan GT-R, according to Edmunds.
"The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower," Tim Kuniskis, president and CEO of the Dodge and SRT brands, said in a statement. "But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum."
Running on an 8.4-liter V-10 engine paired with a six-speed manual transmission, the Viper delivers 645 horsepower and gets up to 20 miles per gallon on the highway, according to Dodge.
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