Chrysler to Launch Alfa Romeo Dealer Network in U.S.

Jun 11, 2014 12:38 PM EDT | Matt Mercuro


Chrysler has confirmed that 82 Alfa Romeo dealers in 33 states will sell the 2015 Alfa Romeo 4C coupe and 4C Launch Edition when the brand returns to the U.S. later this year.

States that will have the largest concentration of dealerships include California, Texas, and Florida, according to a company release.

Other Alfa Romeo franchises will be announced later on this year.

"This group of dealers represents the first phase in the Alfa Romeo dealer network selection process," said Peter Grady, Vice President of Network Development, Chrysler Group LLC. "Each Alfa Romeo dealer will have a unique staff dedicated to the brand's premium market clientele.

The dealer network is expected to exceed 300 franchises in North America.

The dealer list includes: Alfa Romeo of San Francisco; Orange Coast Alfa Romeo, Costa Mesa, California; Alfa Romeo of Los Angeles; Alfa Romeo of Larchmont, New York and Alfa Romeo of Austin, Texas.

"We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer and proficiency of the Alfa Romeo 4C," said Grady.

Click here to read the entire list of U.S. dealers.

A group of 86 dealers have been awarded franchises in the U.S. and Canada. Dealers were drawn from a pool of existing Maserati and Fiat brand dealers, according to Chrysler.

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?

© 2021 Auto World News, All rights reserved. Do not reproduce without permission.
Get the Most Popular Autoworld Stories in a Weekly Newsletter

Join the Conversation

Real Time Analytics