Google Looking to Expand Its Fast Fiber Service

Feb 19, 2014 04:06 PM EST | Matt Mercuro

Google is looking into expanding its fast cable TV and Internet web to provide more content and services by extending its Fiber network to approximately 34 more cities around the U.S., according to Reuters.

The internet search company it has contacted cities in nine metropolitan areas around the U.S., including Atlanta, Nashville, and San Jose, to talk about the chance of extending its Fiber network, according to a company blog post.

The company claims Fiber helps deliver internet speeds approximately 100 times faster than other networks.

Google currently provides Fiber service at a rate of up to $120 a month, according to Reuters.

Service is provided mainly in the Kansas City metropolitan area, and in 2013 the company announced plans to expand in Austin, Texas and Provo, Utah.

Web-access ventures like Fiber can help increase revenues past its maturing search business, while also giving Google more "insight into consumers" online habits.

But building high-speed networks is a cumbersome process that typically requires tearing up streets and working with local governments to get access to utility poles and approvals.

Google Access Services Milo Medin said in the blog post that the company will work with city leaders to try and make use of existing infrastructure like conduits, and water, gas or electricity lines, "to minimize disruption," according to Reuters.

"We plan to share what we learn in these 34 cities," Medin said in the post. "It might not work out for everyone. But cities who go through this process with us will be more prepared for us or any provider who wants to build a fiber network."

Some analysts have said Fiber, at speeds of around 1 gigabit per second, could eventually challenge existing Internet providers, though it is not capable of doing so right now. 

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