Maserati continued to celebrate the North American introduction of its new 2014 Ghibli, Quattroporte and GranTurismo lines with a 7-page pictorial feature titled "Beyond the Swimsuit," which can be found in the 2014 Sports Illustrated Swimsuit Issue.
"We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials, "Strike," featuring all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue," said Harald Wester, CEO of Maserati SPA, , according to a company release.
The Ghibli is the first mid-size four-door luxury sports sedan ever offered by Maserati, and was unveiled in the U.S. last year at the Los Angeles Auto Show.
The vehicle is available with all-wheel-drive and is sold for a base price of $66,900. It is powered by a twin-turbo V6 engine capable of reaching over 400 horsepower.
"We've prepared a new line-up of Maserati cars with the glamorous Quattroporte, the 4-door daily performer Ghibli, and the sporty GranTurismo Convertible, and this massive effort deserves the largest audience platforms to take notice," said Wester.
The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept, which is also featured in the spread, comes with an exterior that features a platinum metal color paint job "that simulates the fluidity and purity of metal, by using ultra-fine aluminum pigments," according to the press release.
Interior features includes custom seats, roof lining, and door panels that the automaker feels will exceed customer expectations. The vehicle runs on a twin-turbo V8 that produces over 500 HP.
The new GranTurismos represent the "purest synthesis of luxury and performance," according to the automaker.
Featured in the spread is the GranTurismo Convertible and the Maserati GranTurismo MC Stradale Trofeo Race Car.
Each vehicle is based off of the successful 454 hp Maserati GranTurismo.
"Sports Luxury clientele continue to be offered more of the same," said Wester. "The Quattroporte, Ghibli and GranTurismo/GranCabrio lines re-fill the void with a genuine Italian balance of beauty, comfort and exhilarating driving sensation. They cater a visceral experience and understatement that Maserati engineers and designers perfected."
Just a few weeks ago, Maserati debuted a successful Super Bowl spot and now they're following it up with a special 7-page feature in Sports Illustrated Swimsuit 50th Anniversary Issue.
As if the vehicles weren't enough, the automaker decided to include Emmy Award Winning actress and Super Model Heidi Klum in on the fun.
"I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrizoni," said Klum, according to the news release.
The 7-page pictorial piece "Beyond the Swimsuit," as well as digital versions, were produced in Los Angeles, CA.
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