Feds Introduce Phone App, New Vehicle Recall Label to Help Drivers

Feb 13, 2014 03:09 PM EST | Matt Mercuro

Federal safety regulators have released a new vehicle recall label created to help consumers identify a valid recall notice from an automaker.

People often have a hard to telling the difference between junk mail and a legitimate recall notice. The label will help people tell between the two, according to Edmunds.

The idea is to help consumers differentiate an actual vehicle recall notice from junk mail or misleading sales material.

"Recalls only work if consumers are aware of them," said U.S. Transportation Secretary Anthony Foxx in a statement, according to Edmunds. "This new label will allow consumers to quickly recognize recall notices mailed to their homes so they can act quickly to get their vehicles, child restraints, tires or other motor-vehicle equipment fixed."

The National Highway Traffic Safety Administration has been on constant mission to make sure drivers know if their vehicle is being recalled or not.

The NHTSA confirmed approximately 22 million vehicles were recalled last year in 632 total recalls, according to Edmunds. Around 16.4 million vehicles were recalled in 2012 in 581 actions, meaning a lot more issues happened in 2013 that many people didn't even know about

"(The label) will help protect consumers from misleading sales and marketing materials that mimic, in their wording and presentation, legitimate safety recall alerts from manufacturers that can lead owners to purchase costly products and services that have no connection to a legitimate safety recall," said the agency in a statement, according to Edmunds.

NHTSA also recently introduced out a new app for all Android devices that will allow users to access important safety information, like recalls and crash-test results, for free.

The SaferCar app joins the iOS app for the iPhone, iPod Touch, and iPad, which was released in 2013. 

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