Ryan Seacrest Invests $1 Million in iPhone Keyboard Attachment

Dec 06, 2013 11:35 AM EST | Jordan Ecarma


"American Idol" host-turned-businessman Ryan Seacrest has invested $1 million into a new iPhone attachment known as Typo Keyboard.

After growing tired of using two phones--one with a keyboard for typing and correspondence and an iPhone for almost everything else--Seacrest and company have developed the Typo, Business Insider Australia reported.

Set to launch in early 2014, the iPhone attachment has been in the works for about two years. Seacrest co-founded the startup with Show Media CEO Laurence Hallier to create the keyboard attachment that slips onto an iPhone like a case and lets users type just as if they were on a Blackberry.

The pair may invest as much as $5 million in the project, which originated after Seacrest realized how many people used two phones, according to AllThingsD.

Typo isn't Seacrest's first foray into the technology business; he also works with Instagram founder Kevin Systrom to give feedback on the photo-sharing platform and was named an "Internet mogul" by Variety.

The idea for the attachment "was born out of a desire for efficiency," according to the company website.

A statement from the company explained: "The back story of Seacrest's interest in this--for many of his friends and colleagues, carrying two phones was a habit: One for typing and correspondence and an iPhone for virtually everything else. One night, Ryan and his friend Laurence Hallier, CEO of Show Media, were out to dinner and both had phones on the table. Two people, four phones!"

The attachment will be available first for the iPhone 5 and 5s, followed by versions for other smartphones and tablets, according to Typo. The new attachment can preordered online for $99.

As Seacrest told Variety earlier this year, "It's always nice to have a fun toy to play with."

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