Some of the world's biggest automakers are attempting to get people away from the malls and into dealerships this week by offering some of their biggest deals of the year for Black Friday.
This year, Black Friday falls on the day before November ends, meaning companies like Ford Motor, General Motors, and Hyundai can combine deals with end-of-the-month sales, according to USA Today.
"They are really going after it aggressively," says Dave Winslow, chief digital strategist for Dealer.com, according to USA Today.
Ford especially knows how big Black Friday can be, as it saw a 17 percent sales increase last year compared to a normal Friday in November.
Here's a breakdown of what to expect from some companies on Black Friday.
Ford: The automaker says on its website that it'll be offering customers up to $1,000 on a prepaid MasterCard, which can then be used when paying for a new vehicle or for holiday shopping in general.
The deal runs through Monday, Dec. 2, though the time the deal ends will vary depending on the dealership.
Ford has outlined its deals in a "Black Friday Survival Guide" available on its website, according to company spokesman Wes Sherwood.
Hyundai: The automaker announced it'll be holding a "Black Friday Week" full of special deals like 0 percent financing for up to 72 months on four different Elantra models.
A number of specific dealers across the country are holding special Black Friday deals as well. One Toyota dealer in Houston said they're expecting people to start lining up at dawn to wait in-line for used cars that will be unlocked at 7 a.m. Buyers will then have the chance to get inside the car they want, and when a used car manager comes to their vehicle they'll be given a Black Friday price they can either "take or leave" according to USA Today.
Three of the used cars will be available for $1.
"It's entertainment," said General Manager Jerry Bush of the deal, which started in 2008. "Everybody looks for Black Friday going to retail, not car shopping. Let's make fun for people who want to be around cars."
GM: A number of GM brands like Chevrolet, Buick and Cadillac all have Black Friday deals that have been heavily promoted in TV commercials and in online ads. The 2014 LaCrosse with Premium II Group is $3,889 off, for example.
All GMC trucks will be offered for $5,000 less than the usual base price. Cadillac specifically will be offering "Black Friday Cash" discount on every available model.
"Rather than run a traditional holiday event, we felt specific Black Friday offers and advertising would give our retailers a better chance to break through the (ad) clutter," said Buick spokesman Nick Richards, according to USA Today.
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