Harley-Davidson unveiled its new lineup of 2014 motorcycles during its annual Summer Dealer Meeting in Denver, Colorado.
The unveiling didn't feature the introduction of just a new bike, but the company's new Project RUSHMORE effort.
"I can guarantee when the customer throws their legs over this thing they are going to say wow," said Bill Davidson, the great-grandson of Harley-Davidson co-founder William A. Davidson, in a press statement.
Project RUSHMORE features eight new bikes with "improved power and braking performance, enhanced rider ergonomics, and styling updates" according to Fox 6 Now.
The company feels the new features will transform and redefine a rider's experience while using a Harley.
"Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees," said Scott Habegger, Harley-Davidson Director of Motorcycle Planning, in a press statement. "The voice of the customer is represented not just up front, but throughout the process."
Harley-Davidson said enhancements could be spilt into four different categories:
"Control: Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence. Each model features the new Twin-CooledTM High Output Twin Cam 103TM or the High Output Twin Cam 103TM powertrains, ReflexTM Linked Brakes with ABS (Anti-Lock Braking System), and DaymakerTM LED and Dual Halogen lighting.
Infotainment: New color-screen Boom! - Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.
Feel: Aerodynamics and ergonomics come together to improve comfort - from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.
Style: The form and the function of many components are improved - a reshaped Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches."
"In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner," said Habegger. "We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders."
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