Why the Ford F-150 Continues to Dominate Sales

Feb 13, 2020 12:59 AM EST | Staff Reporter

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Why the Ford F-150 Continues to Dominate Sales


(Photo : Unsplash)

If there were ever a vehicle "dynasty" in North America, honors would certainly go to the F-150. Ford's flagship truck doesn't just inch ahead of competitors in terms of sales - it far surpasses them.  

Is the Ford F-150 really that popular? And, if so, how did the F-150 come to claim the crown of North America's favorite truck? In this post, let's look at a few stats to back up the claim, and detail what it is about the F-150 that has consumers coming back time and again. 

The Stats

If you make a claim like, "the Ford F-150 is the preeminent North American truck dynasty", people are going to ask you to cite sources. Luckily, the numbers don't lie: 

  • The Ford F-150 has been the top-selling vehicle - not just truck - in North America for the last 40 years

  • In 2019, an eye-popping 623,980 F-150s were sold in America alone, beating out the next best-selling truck (the Chevrolet Silverado) by almost 200,000 units. That's not even including the Canadian market, where Key West Ford sells many new and pre-owned F-150s through its dealership. 

  • Globally in 2018, Ford reports selling in excess of 1 million F-150s

  • The revenue from the F-series was reported to be $50 billion in 2018, or, roughly the entire GDP of Alaska. 

But that still begs the question: why is the Ford F-150 so popular?

About the F-150

Automotive pundits point to a few different reasons for the F-150's popularity: performance, price, provenance and brand loyalty. 

The F-150 simply wouldn't be the sales juggernaut it is if wasn't a reliable, high-performance vehicle. It offers an option between a V8 and turbocharged 6-cylinder engine (both incredibly powerful) with a payload of 3,120 pounds and towing capacity of 13,200 pounds. It's a dependable workhorse. 

The price is also right. Ford lists a starting price of 32,339 for the F-150 in Canada, but you can find even lower prices through Key West Ford. Because its popularity has remained steady for many years, there are also a number of affordable used options on the market. Simply put, for the power and capability you get, the F-150 is incredibly priced. 

Next, provenance definitely factors into the equation. People like the fact that the F-150 is made in America; in a time of widespread outsourcing, it's a sign of solidarity and national pride. There's also the reasoning (however suspect) that America just makes better vehicles - it has a long history of manufacturing, after all. 

Finally, because of all the three reasons above - its superior performance, good price and American provenance - the F-150 has developed a loyal following over the past 40 years. When your old F-150 bites the dust, you may entertain the idea of picking up a Silverado or a Ram 1500, but you usually just come home to roost, buying a new F-150 to replace the old one. That kind of brand loyalty is tough for competitors to shake. 

The numbers are clear: the F-150 was and is North America's favorite truck. And with its powerful functionality and affordable price tag, it's easy to see why.

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