In an attempt to bolster advertising business and keep users coming back to the site, Facebook plans to change the looks of its "News Feed" page next week.
Facebook is planning an event next week to show off the new look for the landing page of its social networking site, though it's keeping mum on most details about the new package, the San Jose Mercury News reported.
Some industry analysts speculate the updated news feed will place a larger emphasis on photos and video, the article stated.
Facebook CEO Mark Zuckerberg said his goal was to make Facebook's content richer by boosting the focus on photos, video and animated graphics, the article stated. Advertisers have also indicated a desire for bigger photos and videos in their messages, the report stated.
The motives behind the change are twofold. By making richer content available for users, the idea is that they will stay on the site longer, which will equal more time they are exposed to advertising, Facebook's main source of revenue.
Facebook's growth has slowed in North America and Europe due to a high percentage of Internet users having already signed up for the website, the report stated. Facebook wants to keep its existing users active and engaged on the site to boost its advertising revenue, the report indicated.
The last time Facebook announced an major update to the News Feed was a year and a half ago.
Facebook plans to unveil the updated News Feed design to reporters on Thursday.
The company frequently courts advertisers and recently gave them new ways to place advertising by allowing them to target an audience based on web-browsing and shopping habits, the report stated.
Facebook claims it encrypts user data so that names and private information is withheld from the information they give to advertisers about Facebook users' habits, the Mercury News reported.
Last week, Facebook announced partnerships with big data companies, including Acxiom and BlueKai, which track consumers' retail purchases by using data from store loyalty cards, the article said.
Facebook also recently purchased online advertising service Atlas, which uses data to track which ads people have seen on Facebook, reports said.
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