Do you consider yourself a "car freak" a "social media meistro" or "wordsmith of the worldwide web?" If so, you may want to get a hold of Ford.
Better yet, send them a message on Facebook.
The company announced Tuesday that its promotional campaign for the 2014 Fiesta will include giving 100 of the cars away to selected savvy social media users.
The campaign, "Fiesta Movement: A Social Remix", which was unveiled Tuesday at Social Media Week New York City, will give the winning "social agents" a Fiesta to drive for a year. In return, the agents will compete in Ford-sponsored challenges across the country, including events at American Idol, Bonnaroo music and arts festival and the summer X Games competitions.
The agents will agree to generate content in the form of pictures, blog posts, videos or anything else they dream up, which Ford will use and distribute through paid media, social media and experiential events, according to a statement.
"Fiesta was designed to reflect the individuality of the customer, so we feel the marketing efforts should give the reins to the people who will be driving it," Jim Farley, head of global marketing, sales, service and Lincoln, said, according to the Detroit Free Press.
The new Fiesta campaign comes on the heels of a Superbowl advertisement by Ford brand Lincoln, which featured Jimmy Fallon and a Twitter-generated story line, the Free Press reported.
When the Fiesta was launched in 2009, Ford created the Fiesta Movement to generate social media buzz, giving a select group of people the chance to drive the new car all over the world before it went on sale. The 2014 Ford Fiesta will be released this spring.
Get more information on how to become an agent by visiting the Fiesta Movement website.
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