It was first pointed out that the Toyota Tundra has not been developed for over ten years. In fact, a car enthusiast raised this concern and made an open letter addressed to the chief engineer of the model. However, despite the concerns of many Toyota pickup truck fans, the carmaker has finally decided to update the model.
The model currently faces tough competition in the market today. There are General Motors vehicles, the Ford F-150 model, and the Nissan Navara, among other models of the brand. The open letter published in Driving even indicated that the competition models were lighter, faster, more efficient, and multi-purpose compared to the Tundra. Although the stylings of the model were updated in 2014, the writer seemed unimpressed.
Nevertheless, the automaker announced that the 2018 Toyota Tundra TRD Sport is underway. Regretfully, the significant updates were only the LED lighting and new safety equipment. All else, including the chassis, six-speed transmission, and engines remained unchanged. It was also raised that the driving capacity of the vehicle remained low and that its fuel efficiency was below par.
To remedy the concerns, Auto News reported that Toyota's expansion of the Toyota Racing Development will create a truck line with a sporty sub-brand which includes the 2018 Toyota Tundra TRD Sport version. According to Bill Fay, the general manager of that segment announced that the TRD influence will make for a compelling demographic of the model. In fact, the TRD application was not the brand's first time to apply it unto car trims. It was also revealed that the mechanical upgrades such as better handling and Off-Road features, the upcoming Tundra will have better tackle and outback capacities.
Although the 2018 Toyota Tundra TRD Sport is bound to release soon with updated safety and slight mechanical features, can it go against other heavyweights in its division? Will the model be discontinued due to lack of developments soon?