Rolls-Royce Phantom VII Ceases Production, Not Before Rolling Out In Style With Its 1930s Ocean Liner-Inspired Last Model

Feb 02, 2017 08:00 AM EST | Andrew Davis

The end of a majestic era is here as the British automaker ceases production of its iconic Rolls-Royce Phantom VII. The last model of the seventh-generation luxury vehicle will roll out in style. But as we say goodbye to a legend, we should also welcome soon its successor, the eight-generation Phantom.

Torsten Müller-Ötvös, Rolls-Royce Chief Executive Officer, said: "I am proud to announce that a new Phantom is on the way," reports Top Gear. This next-generation luxury vehicle has big shoes to fill as Rolls-Royce Phantom VII has been on the market for nearly over 13 years. The eight-generation luxury vehicle could be built on all-new aluminum architecture. And it will be enhanced with "cutting-edge technologies and design innovations."

The company has built the last model of Rolls-Royce Phantom VII taking inspiration from a 1930s ocean liner that took passengers all over the globe. This last model was custom-built for an anonymously renowned Rolls-Royce collector. 

The seats and door panels have been finished with powder blue interior leather upholstery. The clocks in the partition wall and dashboard were designed to resemble radio clocks in ocean liners. Plus, the tone-on-tone embroidery mimics wave movements.

The exterior, of course, matches the naval theme in the interior. The car's body has been painted with a discreet hue, aptly called blue velvet, according to Digital Trends. Both the fenders have double white pinstripes in contrast with its ocean liner logo. Roll-Royce certainly pays attention to fine details, adding a touch of class into its highly iconic vehicles that are built for the elite.

Talking about fine details, the Rolls-Royce Phantom VII packs a punch with its 6.75-liter V12 engine producing 453 horses and 531 lb-ft of torque. This custom-built luxury vehicle is available in eight-speed automatic transmission. And its 0-60mph can be achieved in under 6 seconds. It also has a 140.6-inch wheelbase.

Although we are indeed saying goodbye to an amazing Rolls-Royce Phantom VII era, it will not go away forever. But the British automaker has not officially announced when the eight-generation Phantom will roll off. It might make its debut at the end of 2017, according to reports.

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