Since 2005, BMW has been the leading best-selling luxury car brand in the world. This year, Mercedes are reclaiming its top spot which crown has taken away from BMW. Success for the automaker has come with an expansion of its model range and must be appealing to a younger group of buyers.
As reported, Mercedes delivered up to 12 percent and reaching 1.17 million vehicles sold which show Mercedes to be ahead of 30,000 cars of its rival. In comparison, BMW only registered 5.6 percent increase.
The President of online automotive pricing website TrueCar Inc., John Krafcik, said that Mercedes were very motivated to win the crown back. He added that Mercedes certainly pushing their sales leadership toward the end of the year by using the company's marketing strategy.
Globally, Mercedes trail BMW which took the luxury car sales title in 2005 while Audi surpassed Mercedes in 2011. The Daimler CEO Dieter Zetsche aims for Mercedes to take over its rival by 2020.
Stuart Person, a London-based analyst at Exane BNP Paribas said that Mercedes are doing well against the old guard and somehow remains to be seen how they will do in the future where new competitors are pushing into the sector.
Among its wide range of SUV's Mercedes have seen success with the GLA crossover as well as the GLC crossover. The S-Class has also been a massive success in terms of numbers giving the C-Class and E-Class an idea on how good the model has been doing in the market.
Mercedes have taken another step with its EQ sub-brand which will be responsible for electric vehicles as well as hybrids. Its quick move to enter the sphere would bring a positive impact as expected.
Mercedes is an international automobile manufacturer and distributor of the German company Daimler AG. The Mercedes brand is known for luxury cars, buses, coaches, and truck.