Wey’s New SUVs, Great Wall Motors' Way To Go Upscaling

Nov 27, 2016 07:21 AM EST | Jessie Valenzuela


The upcoming launch of Wey's new SUV in April, named after Wei Jianjun who is the founder of Great Wall Motor Company, aims to line up its pricing with foreign automobile deals  like that of General Motors, Volkswagen, Toyota, and Nissan Motor car manufacturers. 

In the recently held Guangzhou Auto Show last November 18, Jens Steingraeber shares the stand of Great Wall Motors in accepting the challenge to address market dominance of the industry's overseas heavyweight automobile manufacturers.

The Chief Executive Office of the Wey brand dared Great Wall Motor's competitors to be ready as the company starts preparing to end the era of foreign brand profiteering, according to an Asian Review blog post.

With the quality and standards Wey's SUVs are built of --- together with its team of about a hundred foreign designers, engineers, and researchers --- Chairman Wei Jianjun got no qualms about the company's competitiveness in positioning an aggressive brand strategy, which is currently dominated by bigger foreign automakers in the market.

An analyst in Fourin Japan, Mr. Zhou Jincheng stated that he sees China's car manufacturers inclination and beliefs to the need of moving upscaling and upmarketing. He also added that Chinese automakers believe it would be difficult to upscale and upmarket once the industry becomes stagnant, compared with attempting to take major steps while it is still growing, Business reported.

Then, how do you think Great Wall Motors can keep up with those giant and existing car makers?

When Wei took over the company and started leveraging on SUVs and pickup trucks production in China back in 2002, the consumer awards for vehicle affordability and durability made the company earn its reputation and decide to soar higher in the market.

It is anticipated that Wey's SUVs will cost around 150,000 to 200,000 yuan or, if converted to US, $21,675 to $28,900; it shows to be playing roughly within the same range of pricing for Japanese and Western car manufacturers.

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