Younger Mustang Buyers, Ford’s New Target Market

The newly introduced Fisher-Price Power Wheels Smart Drive Mustang's security features target the attention of younger buyers and their parents. 

Ford's Senior Manager for Design from Power Wheels, Gary Collins, shared that one of the company's best-selling cars is Mustang. Being able to incorporate an ample set of safekeeping aspects, the legally-licensed, battery-geared ride-in sports vehicle adds to the pony-like car's charming look for growing, younger car fanatics.

The car's design on Power Wheels Smart Drive Mustang is responsibly done by Fisher-Price to provide a sensible driving experience for younger drivers. The company intends to give a high level of excitement as drivers get behind the wheel of sport vehicles, which is mostly preferred by kids nowadays, as reported on Autofile.

Now, how does it appeal even more for parents to get the Power Wheels Smart Drive Mustang as the best car choice for their young ones?

When it comes to safety and design, features such as a digital speed limiter and a vehicle-speed dependent sound system make the car a higher preference for parents. According to MSN, parents even get to have control over the car's speed type, which can be between 1 mph and 5 mph. It also allows battery charge level monitoring; the new Mustang toy is Power Wheel's first computer-controlled sports car to date.

With the ability to maneuver traction, as well as control stability via computer, the car also helps manipulate speed level and avoid stiff angles, which can prevent real road accidents due to speed driving or going to unfamiliar accident-prone cliffs.

The market-suggested retail price appears to be reasonable at $359.99. As Ford intends to target younger buyers, availability of the Power Wheels Smart Drive Mustang will be available around Christmas, as announced during the recent LA Auto Show.