2017 Toyota Yaris Revealed at Paris Motor Show, Ready To Race Next Year

Oct 05, 2016 10:10 AM EDT | Mariechris Felipe

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The long awaited return of Toyota at the World Rally Championship is finally here and this year, they have a very special car to compete at the race - the 2017 Toyota Yaris WRC, that debuted at the Paris Motor Show and will be for sale at official dealers of the brand next year. According to Toyota, this will be the fastest Yaris ever made and hopefully the fastest on the WRC too.

President and CEO of Toyota Motors Akio Toyoda himself has been in charge of presenting the new Toyota Yaris WRC. With the presence of Tommi Makinen, director of Toyota Gazoo Racing, this three-door version of the Toyota Yaris with completely different aerodynamics eyes to lead other manufacturers WRC in both the race and the sales.

Let The Race Begin

In just more than four months, the 2017 World Rally Championship will begin, World Rally Cars promise to return some lost emotion that they lack in recent seasons. The arrival of cars with 1.6 turbo engine did not finish foothold in the WRC and although many said they did not need such a radical change in the championship, both manufacturers and those responsible for the World Championship (FIA and promoter of the WRC) have decided give a twist to technical regulation and not just among the star cars for the intercontinental tournament

And like the other cars to be use in WRC 2017 - Citroën C3 WRC and Hyundai i10 - the Toyota Yaris draws attention at the Paris Motor Show because of the prominence of its aerodynamic elements, especially in the rear spoiler. And also because of the colors and design it has, representing its sponsor.

Microsoft As Main Sponsor

As important as its aerodynamic design, the 2017 Toyota Yaris WRC color and paint job represented its sponsor wonderfully. Toyota has announced its partnership with software giant Microsoft for the WRC. The partnership between Microsoft and Toyota will allow the Japanese firm to have technical support and cutting edge technology from one of the leading companies in the area. DMG Mori, Michelin and Panasonic are also sponsors of the Toyota WRC program.

The pilot who will be responsible for driving the 2017 Toyota Yaris WRC at the race is still not announced but rumors suggest that Juho Hänninen and Esapekka Lappi will be announced soon as pilots of the brand.

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