In what could be called as a combination of right partners, Formula One racing team Red Bull joins forces with Japanese auto giant Nissan Motors to collaborate on engineering and technology.
The partnership might continue even in building cars for commercial purposes.
"Almost 18 months ago, Infiniti cut a check to plaster its logo on Red Bull racing's world championship Formula One cars," Angreas Sigl, Marketing Executive for Infiniti and overseeing company's role in the partnership said. "Easily written off as an advertising effort best characterized by MBA-speak such as synergistic and versatility, there's far more depth to the Infinity-RBR tie-up than just decals."
The car will be driven by Sebastian Vettel and Mark Webber and engines are being powered by Renault. Infiniti will be sponsoring both teams. Infiniti will also supply a whole fleet of its cars for a Formula One race for this season. The further partnership between the two reveal that the much expected joint co-operations were announced during the Canadian Grand Prix but was officially photographed only during the Catalunya circuit in Spain
"A lot of the trickle down from the partnership is going to be people, not parts," Sigl said. "This is an idea exchange as much as a technology transfers. The companies are a few weeks away from announcing a collaborative engineering arrangement. Nissan engineers will head over to Red Bull Racing, while engineers from the F1 outfit will spend time with Nissan. There will even be some dedicated staff that will coordinate joint projects between the two groups. In additions. Red Bull Racing can help push Infiniti and Nissan to work faster."
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