BMW faces complications by wanting to use the VR (HTC Vive) to depict high-end cars in the near future. However, the feat might be easier said than done for BMW as it aims at improving and upgrading its cars to excel and reign supreme.
It stands to reason that even in cars, technology has evaded and made its mark. To prove the latter, a past report from Extreme Tech revealed how BMW utilizes the usage of low-cost VR (HTC Vive) to visualize high-end cars.
"The German automaker is introducing a mixed reality system for rapid prototyping of cars in development. It will pair the HTC Vive headset (virtual reality) with developmental styling bucks (physical reality) to speed through early design phases," the report added. The program also integrates road noise, wind noise, and even the engineers and designers emphasize the realistic nature and experience of the technology on the car
Life Hacker explained the essence of virtual reality and how the newest trend is set to explode and is forecast to influence other sectors especially technology, gears and even cars. Meanwhile, for BMW, the carmaker would use higher-end consumer-grade VR devices to ensure quality and efficiency. All the more, BMW is confident that the new integration would set forth rapid updates, as well as dominance on the road.
It stands out that with BMW's desire for competence and resilience to a constant competitive market, the need to innovate and be unique is one of the firm's goals and strategies to gain an upper hand. Moreover, to prove BMW's aims for excellence, "Further advances are expected in terms of both the headset hardware and software, and these will be evaluated at regular intervals," BMW said in a statement.
It clearly signifies the plans that BMW has for its cars through innovation as well as the ability to render unique and recent trends of developments and upgrades.