BMW is once expanding its horizons by launching its new ReachNow car sharing services in the regions of Seattle. In line with that, it remains uncertain on how the car services would fare in the skyscrapers of the city.
A former article released by The Verge indicated the decision of the much-acclaimed carmaker to venture into another enterprise. The service is more into providing car-sharing service in the districts of Seattle. BMW would utilize its fleet of BMW 3 Series sedans, as well as its i3s, and the infamous Mini Coopers. It stands out that this venture resembles Daimler's Car2Go, which has also launched in Austin, New York City with its "smart cars" roaming in the region.
Although there are no inclinations that BMW is following the path of Daimler, the mere action is still linking the giant car manufacturer to it. Moreover, CNET reports that the new service named ReachNow has already been affirmed to make its mark on the roads and city streets of Seattle. It goes without saying that BMW desires to outperform its competitors and broaden its scope and fortify its dominance in the country.
In addition, the anticipate ReachNow car sharing services is forecast to help the dwellers in the regions of Seattle. The process is not lengthy and it is designed to be user-friendly as well. BMW's ReachNow car sharing services would grant the customers the experience and thrills of driving a BMW car without spending much.
At the same time, to make it more convenient, BMW has also made use of the latest technological trends such as creating a ReachNow app that works well with iOS and Android. It stands to reason that BMW and its ReachNow car-sharing services in Seattle are designed to make life and mobility easier and hassle free, without spending and draining its users' checkbooks.