Nissan Motors doesn't seemed to be happy with its previous plans for marketing in Australia. The company set new standards high and showed interest to stop the marketing of its Mazda version.
The global automakers want to replace the Mazda version in Australia and wants to stop showing it as the leading full-line importer. The world class automaker also has an objective of increasing its sales from 6.7 percent to 12 percent within the first 12 months in the country.
"It might seem to outsiders that the Nissan has taken a full-fledged risk over before making its grand entry into Australia. But the Nissan has everything planned and we have charted out a strategy which will definitely yield good results for us," said Bill Peffer, Managing Director for Nissan Motors.
Nissan appointed Bill Peffer as the new boss for its operations and projects in Australia. Taking over the reins of the carmakers just a month back, Peffer has ambitious plans for robust growth for the company.
"The Nissan Motors has always worked on innovation and creativity. We have been striving on this objective and our dedication to this has yielded great results in other countries too. And Australia seem to be no exception when it comes to introducing new vehicles in the months to come and preparing new marketing strategy to be catered to everyone. I have already spoken on the importance of a brand campaigning for any carmaker and the profits which are associated with it. And this time too, the Nissan Motors will try out its best hand in establishing a good brand in Australia," Peffer said.
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