Mitsubishi is recently reported to launch a new line of sedans and pickup trucks especially intended for the US market. Launching crossovers and AWDs are also part of the pipeline. This is the brainchild of Mitsubishi's main man, as his way to put the brand back to its profit trajectory.
Mitsubishi COO, Trevor Mann, may consider using Nissan Motor Company's products and North American factory capacity to revive Mitsubishi's brand. Before Mann came onboard, Mitsubishi suffered its greatest loss in more than a decade. After being officially part of Mitsubishi back in November first of his many action plans is to cut purchasing costs and ramped up savings by combining efforts with Nissan.
With this as Mann's first initiatives, Mitsubishi now expects a full-year profit for the fiscal year that ended March 31st. Mann also revealed that specific plans for the future of Mitsubishi are also being worked out. In the process, the United States, Southeast Asia, and China play a big role in this recovery process.
In connection to this, Mann is bent on pushing U.S. sales higher. With crossovers currently as the fastest selling segment, the company will then capitalize on its popularity by having a new lineup for the U.S. market. There is also a good number of new All Wheel Drive vehicles currently as part of the plan.
There is also an upcoming pickup truck that is reported to based on Nissan's platform. Reports reveal that Renault-Nissan may also be tapped to help create Mitsubishi's new sedan. This is definitely important and urgent as Lancer's performance can be compared to a severely ailing man. Mitsubishi Lancer's performance has significantly decreased contributing to the massive loss of the company.
Recovery doesn't only cover reviving sales of its vehicles. Mitsubishi also plans to revive manufacturing in North America after it has been shut down last year. This is definitely good news as its sole manufacturing plant in North America will again be brought back to life, opening up more job opportunities to Americans. As Mitsubishi plans to launch new pickups and sedans in the US, it will be back on track in no time.
Meanwhile, the video below may suggest how this new line of pickups may look like. This is the 2017 Mitsubishi L200 as it was unveiled at the 2016 Geneva Motor Show. Mitsubishi's new pickups (which may look like the L200) and sedans may not easily become America's favorite, but with Trevor Mann leading this company, he definitely knows how to make them fall in love with it.