Hyundai certainly has a heart of gold for lending its Hyundai Ioniq EV as a donation machine for cancer-stricken patients. It is also considered as the world's first contactless car which paves the way for people to donate money.
The Hyundai Ioniq EV will have five embedded contactless payment points on its body for people to donate $6.5 or $13 to Stand Up To Cancer. Hyundai said that the Ioniq EV will react after every donation is made. This will then automatically generate audio, video, or electronic signs.
The front and rear license plates will be replaced with a monitor which shows the current total of money donated. There will be an in-car photo booth which is responsible for taking photos of those who donated. The photos are then printed and will be used as a mosaic to be glued around the car's body. The Hyundai Ioniq EV is expected to be covered with several photos signifying the inspiring number of those who donated.
The car's launch event is on May 22nd and it will be found at the King's Cross station in London. This is the start of the tour as it is expected to travel across the UK between May and November of this year, all for the same support for such cause.
— Hyundai Motor UK (@Hyundai_UK) April 28, 2017
This is definitely a good marketing campaign for the Ioniq EV. Hyundai veered away from the usual flashy and grand presentations and resorted to supporting a cause instead. Good Karma is sure to hit Hyundai big time because of such initiative.
As it is, the Hyundai Ioniq EV is already getting good reviews from industry experts. It is even considered as the new efficiency champion which has been held by Prius for quite a while. It is impressive for producing 110-horsepower and 215 pound-feet of torque. It is also the fastest outside of Tesla in terms of charging for its 100kW CSS DC charging.
People who happen to be in London on May 22nd may take part in the said car launch of Hyundai Ioniq EV as it is used as a donation machine. Not only will car enthusiasts see the EV up close and personal, they can also take part in supporting Stand Up To Cancer cause.