All Ferrari Cars leaving the Maranello factory starting 2019 will all be hybrids. This is according to Sergio Marchionne CEO of Ferrari and Fiat Chrysler Automobiles. Marchionne believes that hybridization is the key to increasing the brand's sales from less than 8,000 yearly to more than 10,000 a year on 2020.
The direction of this new era post Luca Cordero de Montezemolo of the Italian brand slowly begins to show the first consequences of the progress of the Italian government. After the increase of annual production, from 7,000 units a year to 8,000, new CEO Marchionne plans to even increase it with a new plan he had revealed this week in a press conference held at Ferrari's factory in Maranello, according to Cnet.
Ferrari has confirmed what all the experts predicted since the departure of Montezemolo, the brand dramatically expands manufacturing volume, standing now Ferrari aim more than 10,000 Ferrari cars sold annually starting 202 . The initial target is 8,000 units this year and increases to 9,000 in 2019, this figure will gradually increase from the end of this decade to reach more than 10,000 by 2025, according to Auto News.
This new approach to its business strategy is based on the simple search to maximize profits, as noted their analysis of the new Ferrari GTC4Lusso T, the first version of access to global markets in the history of the brand, created specifically to cash in, thereby breaking quite a few traditions of the Italian brand.
How to achieve these figures? Marchionne believes that to achieve these sales figure, all Ferrari Cars will have hybrid technology on them starting 2019.
This means that future generations of the entire current range will feature electric hybrid systems to increase their mechanical performance. A power surge that according to the time announcement will be considerable, but has not gone into details.
Marchionne added that the brand also raises the possible emergence of more models to expand the target customer, putting precisely as an example the recent eight - cylinder GTC4Lusso T. So in addition to new models, Ferrari fans can face the emergence of new Ferrari cars releases. We are excited!
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