Jul 29, 2016 06:17 AM EDT
Retool Plant For Ram Production Costs Fiat Chrysler Automobile $1.5 Billion

Automobile company Fiat Chrysler Automobile (FCA) plans to invest $1.48 billion to convert its sub-urban Detroit Sterling Heights Assembly plant. This retooling will make the assembly plant ready for the unibody to body-on frame construction of its next generation Ram 1500 pickup. FCA also confirmed that its Chrysler 200's production ceases in December to make way for the said conversion.

According to Mike Manley, head of FCA's Jeep and Ram brands, FCA is looking into large-scale manufacturing of SUVs which will be based on its Ram 1500. These SUVs eyes to compete against leading models such as Chevrolet Tahoe and as well as make way for the creation of smaller pickup trucks which would then compete with the leading segment-leading Toyota Tacoma along with the Chevy Colorado and GMC.

Manley also posits that the current Ram 1500 platforms can be used for a body-on-frame SUV. With larger SUVs, FCA would then be able to capitalize and go head-to-head with Generl Motors and Ford for the growing SUV market.

With the Ram pickup trucks expected release in early 2018, FCA also said that it also looks into the possibility of moving the production of the Ram 1500 from their plant in Warren to Sterling Heights, both of which are located in Michigan; however there are still no official plans released from the Warren Truck Assembly Plant regarding the said transfer. In a report, the transfer will allow the Warren plant to convert for the production of the Jeep Wagoneer and the Grand Wagoneer SUVs.  

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?

 PREVIOUS POST
NEXT POST 

EDITOR'S PICK    

Hyundai to Invest $16.1 Billion for EV Business; Sets Annual Sales Goal of 1.87M Electric Cars by 2030

World's Most Expensive and Most Heavily-optioned Porsche 928 GTS is Coming Home to the U.S.

Major Boost as Tesla Giga Berlin Facility in Final Phase of Approval Process; Delivery Event Set This Month

Audi Looking for e-tron Electric Vehicles to Spur Car Brand's Growth in India in 2022

Toyota Offers Free EV Charging to Owners of 2023 bZ4X After Partnership Agreement with EVgo

2022 Suzuki Baleno Finally Unveiled in India: What are the Specs and Features of this City Car?