Dec 16, 2014 10:00 AM EST
Apple: 'Dozens' More Companies Have Signed up For Apple Pay

Apple issued a statement Tuesday bringing attention to dozens of companies that have recently supported Apple Pay over the past few weeks, including the addition of ten new banks and even an NBA arena.

The Cupertino-based company offered a rundown of the latest card issuing banks to adopt Apple Pay, saying that ten new institutions will be integrated with the service starting today.

Companies include: Associated Bank, BB&T, Black Hills FCU, Commerce Bank, Dupaco Community Credit Union, Idaho Central Credit Union, First Tennessee Bank, TD Bank North America, WesBanco and UW Credit Union according to a report by The New York Times.

The report also confirmed that the Amway Center, which hosts the NBA team the Orlando Magic, will debut touchless Apple Pay point-of-sale terminals this Friday. Levy Restaurants and Chase teamed up with the Magic to bring 60 initial POS locations at concession stands and merchandise shops. The number is expected to hit 200 next season.

"One of the biggest pieces of feedback we get from our fans is that the food and beverage lines are too long," Orlando Magic CEO Alex Martins said to The New York Times. "It keeps them from going to the concession stand because they don't want to miss the action. This, and technologies like Apple Pay, will speed up our service."

Though Apple hasn't released official Apply Pay performance numbers yet, company CEO Tim Cook said back October that the service registered more than one million cars during its first 72 hours of availability.

A different litmus test conducted in November showed Apple Pay was off to a good start at participating retailers, with iPhone 6 and 6 Plus feature accounting for one percent of all transactions at grocer Whole Foods.

Walgreens saw digital wallet transactions double since Apple Pay first launched in October with iOS 8.1.

Square recently announced that it plans to bring Apple Pay to small businesses with NFC-enabled hardware sometime in 2015.

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