Apple Inc. is in talks with Comcast about teaming up for a streaming-television service, according to a report by The Wall-Street Journal.
A deal would allow Apple set-top boxes to bypass congestion on the web.
Discussion between the two companies are in early stages and there are a lot of hurdles the world's most valuable company and the largest cable provider in the U.S. would have to cross before an agreement can be reached.
Apple is looking for "special treatment" from Comcast's cables in order to bypass congestion. It wants its TV service's traffic to be separated from public internet traffic over the "last mile" for faster transmission, according to the report.
Apple has also been in talks for a faster TV set-top box with Time Warner Cable.
Time Warner Cable was recently purchased by Comcast for $158.82, according to Reuters.
Apple's $99 TV box competes with similar devices sold by Roku and Google.
"The Federal Communications Commission is in the process of drafting net-neutrality rules for the broadband industry after the U.S. Court of Appeals for the District of Columbia in January tossed out an earlier set of regulations the agency had in place," the report said.
Apple and Comcast have yet to comment on the news yet.
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