Toyota is now offering discounts for 2014 Toyota 4Runner SUV that range from $500 to $1,000 off, according to the automaker.
The discounts are available at now at Toyota dealerships around the country.
The 30th Anniversary discounts includes:
-$500 off for all 4Runner SR5 and Trail models
-$750 of for all Trail Premium and SR5 models
$1,000 off for all Limited models
The base 2014 Toyota 4Runner SR5 4x2 is available for $33,680, including an $860 shipping fee, according to Toyota.
The 4Runner SUV competes with similar vehicles like the 2014 Jeep Grand Cherokee and Nissan Pathfinder.
Toyota's 4Runner comes with a new exterior design with an improved front fascia. The automaker changed the cabin of the base vehicle to come with a leather-wrapped steering wheel and standard Soft Touch door trim.
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