Apple's response to an issue involving its iPhone software may be more important than the glitch itself.
As the company scrambled to correct a software glitch that left some of its new iPhones unable to make calls, some analysts said on Sept. 25 that Apple is doing the right thing by acknowledging and apologizing for the issue quicker than usual.
The update was released late on Thursday, which repairs the problems caused by software it released Wednesday morning, according to the Associated Press.
The tech company repeated an earlier apology to owners of its newest iPhone devices who were affected by the bug.
"There's a certain perception that Apple has to get things right, and when they don't, the whole company gets questioned," said Carolina Milanesi, chief of research at Kantar Worldpanel, according to the Associated Press. "But they came out and said 'We apologize; we're working 24/7 to fix it.' I think that's what matters."
Apple's stock dropped nearly 4 percent Thursday, leading a broader decline in technology shares, a day after the company had to withdraw an update to its new iOS 8 mobile software since glitches that affected customers who had purchased its new iPhone devices.
The iPhone 6 Plus has been the subject of social media reports that its large shell is vulnerable to bending.
Apple defended its manufacturing standards and said bending "is extremely rare" with normal use of an iPhone. Nine customers had contacted Apple to report it bent iPhone 6 Plus since it went on sale last week.
Later on in the day, Apple released a new update, called iOS 8.0.2, which it said would fix the problems caused by the iOS 8.0.1 update that it released on Wednesday.
"We apologize for inconveniencing the iPhone 6 and iPhone 6 Plus users who were impacted by the bug in iOS 8.0.1," the company said in a statement, according to the AP.
Apple sold 10 million iPhone 6 and iPhone 6 Plus models last weekend, which Apple called one of the biggest product launches in its history.
The Cupertino-based company said nearly half of iPhone and iPad users had upgraded to the new iOS 8 software.
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