What will Google do next? And is it getting too powerful?
As the tech giant's reach spreads to more and more of everyday life, it "risks becoming creepy instead of helpful," something that ironically could stunt its growth.
"I think technology is changing people's lives a lot, and we're feeling it," Google co-founder and CEO Larry Page told the New York Times.
Google is already thoroughly integrated into our lives with search, Gmail and ad placement, but the Mountain View, Calif.-based company plans to grow even further.
For the future, Page envisions a technology world where Google-owned operating system Android connects all mobile devices while working with Chrome, the Google browser.
"We've been talking about a multiscreen world for a long time," Page told the Times. "I think you see it culminating in something that's a great experience across lots of different kinds of devices, from the watch to the TV to the laptop to the tablet to the phone."
As privacy advocates and others raise concerns about the growing tech industry, Google has been resisted with everything from jokes to protests. The controversial Glass device is still struggling to improve a tarnished public image, and Google itself has become representative of how much technology can intrude into our lives.
On Wednesday, Google's keynote event in San Francisco was interrupted by protestors.
"You all work for a totalitarian company that builds robots that kill people!" one yelled before being escorted out by security, according to the Times.
Page noted that concerns about new Google technology and its reach have credence.
"Everyone can tell that their lives are going to be affected, but we don't quite know how yet, because we're not using these things--and because of that there's a lot of uncertainty," he said.
Using the example of Google Street View, a feature that shows public streets as captured by Google cars, Page said that people become more accepting of new technologies when they find them useful.
"In the early days of Street View, this was a huge issue, but it's not really a huge issue now," Page. "People understand it now and it's very useful. And it doesn't really change your privacy that much. A lot of these things are like that."
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