Starting this week, anyone with an internet connection and a couple bucks can now name one of Mars' 500,000 unnamed craters, as part of a mapping project run by Uwingu.
"This is the first people's map of Mars, where anybody can play," said Uwingu CEO Alan Stern, a former NASA science chief, according to Space.com. "It's a very social thing."
The cost of naming a crater all depends on the size. The lowest amount it will set you back is $5, according to Uwingu.
Money earned from the project, which is expected to reach at least $10 million if people name every crater on the Red Planet, will fund grants in space exploration, education, and research.
"We're developing this grant fund, the Uwingu fund, for people who've been hit by sequestration," Stern said. "There's nothing like it right now. They have no place to go; it's either NASA, NSF (the National Science Foundation) or you're out of luck."
Click here to learn more or to buy a crater name yourself.
Stern added that he hopes all craters will be named by the end of 2014, which would help "fill in a lot of gaps in Red Planet cartography," according to Space.com.
Uwingu hopes to have names for other Mars features in the future, like canyons and mountains.
"It's like taking a picture of ourselves," Stern said. "What will people put? Will there be a lot of craters named for politicians? For artists, for relatives, for places on Earth? Sports teams?"
The project is not a contest however, running on a first-come, first-served bases. Names are accepted of denied immediately, and will remain "Approved," unless Uwingu officials determine it is too offensive at a later date.
The 15,000 Red Planet features that are already named and have been approved by the International Astronomical Union (IAU) will be "grandfathered into Uwingu's map," according to Space.com.
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