Dealerships Going to Great Lengths to Accommodate Car Buyers

Feb 24, 2014 12:53 PM EST | Matt Mercuro

Some auto dealers around the U.S. affected greatly this winter by severe weather conditions are fighting back by providing longer service hours and extending sales.

January sales were extremely low for many automakers, mainly due to record levels of snow and ice, according to a report by Edmunds.

Some dealers decided to go with special price incentives to make up for slow January sales, while others have increased their number of showroom visitors by staying open later.

Dyer & Dyer Volvo, a Sonic dealer in Georgia, for example, normally only stays open Monday through Saturday and closes on all Sundays. To help bring in more customers, the dealership has kept its doors open on two Sunday's in February to help "accommodate customers" who can't come in when the weather is bad.

Dyer & Dyer Sales Manager Gerald Firpo said in an interview with Edmunds that he decided to extend hours thanks to a "combination" of ideas from parent Sonic Automotive and co-workers at the dealership.

Firpo said Sonic isn't requiring stores to stay open any longer than they usually do, but he and his colleagues figured it couldn't hurt.

Extended hours have helped out "a bit," according to Firpo, but the impact on sales was "not tremendous."

Since another polar vortex is expected in northern states later on this week, it might be wise to contact your local dealer as soon as possible to find out what accommodations they're offering if you're looking to get a new car.

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