A number of memorable commercials debuted during the 2014 Super Bowl, including one by automotive floor mat production company WeatherTech, who is getting rave reviews for its Super Bowl spot, and rightfully so.
"We had a big party at our WeatherTech Retail Store, and it was a proud moment for everyone involved when 12-minutes into the second quarter the spot ran," David MacNeil, founder and CEO of WeatherTech said, according to the release. "We are seeing a huge influx of support for our Made in America message as well as the appreciation from existing customers over social media about the quality, and how much they like our products."
The commercial was produced by marketing agency, Pinnacle Advertising, and ran at around the 12-minute mark during the second quarter of the Super Bowl.
The spot featured four different actors proclaiming, "You Can't Do That" in America when it comes to a number of different aspects like hiring workers, building new plants, and manufacturing products
"More amazing than the great response over social media is that we received a 5.58 response, 28th on the USA Today Ad Meter results," said MacNeil. "We finished ahead of some big companies with much larger budgets and brand names. That is a credit to everyone involved with this project, especially Pinnacle Advertising.
The Seattle Seahawks bested the Denver Broncos 43-8 to win their first Super Bowl title on Feb. 2.
WeatherTech products can be purchased online here or by called 1-800-441-6287.
The company is headquartered out of Bolingbrook, Illinois.
"I think we did a great job communicating our Made In America philosophy in 30-seconds," said MacNeil. "It is a little too early to see how it will affect our sales, but I like what I am seeing with the Internet and phone call traffic so far."
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