American drivers are likely to buy cars from particular brands depending on the region of the country they call home, according to a report from The Wall Street Journal's MarketWatch.
Whether it's United States-manufactured vehicles like models from Buick and Chrysler or imports like Volvo, consumers tend to keep buying more of the same.
Because manufacturers target areas where particular brands are popular, shoppers can get a better bargain if they look at different locations.
"If there's a lot of inventory and competition in that segment heavy incentives will be pushed for those cars," Richard Arca, senior manager of pricing for auto resource website Edmunds.com, told MarketWatch.
One example is the Chrysler 200, which goes for 1.5 percent less in Detroit, Mich., compared with pricing in Los Angeles, Calif. The Mercedes-Benz C-Class is popular in L.A., selling for 2 percent less there than its price in Kentucky, according to Edmunds.
Kelley Blue Book has broken down car buyers' regional tendencies with an analysis of the online shopping of 10 million consumers.
According to KBB senior analyst Karl Brauer, Americans tend to pick car brands that reflect regional characteristics.
"Given the importance of the automobile industry in the Midwest, shoppers there prefer Americans brands that are produced in their own backyard," Brauer told MarketWatch.
So what brands are popular in your region of the U.S.? Here's some of the breakdown.
West Coast
Consumers on Pacific Standard Time are 85 percent more likely to choose Tesla and 68 percent more likely to buy a Scion, according to KBB's research. Westerners are also 66 percent more inclined to purchase a hybrid car.
Midwest
People in the Midwest are more likely to pick Chrysler (64 percent) or Buick (53 percent). They are also 42 percent more likely to purchase a full-size crossover.
Northeast
Northeastern consumers lean toward all-wheel drives and shy away from Scion and Tesla. They are 56 percent more likely to pick a Subaru model and 45 percent more likely to shop for a Volvo.
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