CES Preview: YouTube to Demonstrate VP9 4K Streaming

Jan 03, 2014 10:08 AM EST | Matt Mercuro

YouTube has announced it will demonstrate 4K video streaming using VP9 video codec at the 2014 CES International next week in Las Vegas, according to a report by GigaOm.com.

Google will debut the new VP9 codec as an optional choice to H.265, which will be capable of streaming 4K videos on YouTube with less bandwidth requirements.

YouTube will show off the 4K streaming at booths for Sony, LG, and Panasonic, according to GigaOm.

The company also revealed 19 hardware partners have agreed to support VP9, including companies likes Samsung, Toshiba, Sharp, Intel, Broadcom, ARM, and Marvell.

Francisco Varela, global director of platform partnerships at YouTube recently said that the company could add H.265 support as well and isn't trying to start a "war of the video codecs."

The VP9 should help provide HD content faster, reduce the amount of data needed too stream HD videos, and speed up video streaming, according to GigaOm.

"By 2015, you'll be surprised every time you see that spinning wheel," said Varela.

VP9 hardware decoding will likely come to mobile devices and PCs first, followed by TV's in 2015, according to GigaOm.

Google previously tried pushing a new codec in 2010 when they announced VP8. Most analyst felt that it offered "no real advantages" over H.264 however and it never really took off, according to AppleInsider.com.

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