Feeling as if you spent too much on Christmas gifts this year?
For those who can afford not to think about it, Samsung launched a 110-inch television on Monday that is selling for a cool $150,000 in South Korea, The Associated Press reported.
Boasting four times the resolution of a standard high-definition TV, the massive set shows Samsung's transition toward "ultra-HD" TVs after producing larger screens with ultrathin OLED became too pricey.
Samsung's 110-inch TV will also be available in China, the Middle East and Europe, where pricing will vary depending on the country. Ten orders for the ultra-HD sets have been received from the Middle East, according to Samsung.
The TVs are also called "4K" due to their containing four times the amount of pixels found in a regular hi-def TV.
Samsung and rival LG Electronics promoted OLED as the future of TV last year, due to their ability to display clearer images and more color saturation. But the companies, which are the world's top two TV manufacturers, both struggled to make OLED sets affordable.
Global sales of the ultra-HD TVs are expected to jump from 1.3 million this year to 23 million in 2017, according to NPD Display Search data.
Samsung's new TV strategy after the OLED letdown is to offer larger screens at a higher price.
Prior to the 110-inch screen, Samsung's biggest offering was the 85-inch 4K set, which debuted in March priced at $40,000, according to Venture Beat.
4K TV sets will likely be touted at the upcoming Consumer Electronics Show in Las Vegas, Venture Beat reported.
As the latest in TV technology, 4K sets are a good move for Samsung even if they don't sell in high numbers, according to Venture Beat.
"[W]hile many manufacturers are merely trying to get 4K sets on the market, Samsung can wield its mighty dominance by showing off gigantic sets," the outlet said.
Scheduled for public viewing on Jan. 7-10 at the Las Vegas Convention Center, the 2014 CES will feature more than 3,200 exhibitors. One of the largest year electronics events worldwide, CES influences electronics companies each year.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
