Audi to Invest $30 Billion by 2018 to Try Overtaking BMW

Dec 27, 2013 12:12 PM EST | Matt Mercuro

Audi has confirmed it plans to invest approximately $30 billion in production, brand new products, technology from now through 2018, according to a company press release.

The investment will easily be the biggest in the automaker's history.

Audi has delivered approximately 1.5 million vehicles this year, according to the automaker. The company wants to eventually sell two million vehicles per year.

"We are now decisively steering toward our next milestone," Chief Executive Officer Rupert Stadler said in the statement. "This is why we're keeping our foot on the gas pedal regarding investments."

Audi also said this week that its redesigned 2015 Audi TT will be released sometime next year. The automaker failed to reveal any details regarding the new Audi TT however.

Most of the investment money will go towards producing new vehicles and technologies, like Audi's new fuel-efficient engines.

The next-generation engines will allow Audi to meet emission expectations around the world, according to the automaker's press release.

"We will be investing more intensively in new products," said Axel Strotbek, a member of the Board of Management of Audi AG for finance and organization, in a statement this week.

Approximately 70 percent of the $30 billion will go towards expanding and modernizing its vehicle lineup and the features found in those vehicles.

Bloomberg.com feels that Audi wants to "overtake' BMW as the world's top luxury-car manufacturer by 2020.

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