Chevrolet Expands Number of Dealers Eligible to Sell 2014 Corvette Stingray

Dec 20, 2013 01:27 PM EST | Matt Mercuro

Chevrolet has expanded the number of dealers that will sell the 2014 Corvette Stingray. Its remaining 2,100 dealers will now carry the redesigned sports vehicle, according to a company press release.

Chevrolet originally limited sales to just 900 dealers when the Corvette Stingray went on sale in September, meaning those dealers accounted for approximately 80 percent of all Corvette sales.

A dealer had to sell at least four Corvettes during 2012 to be eligible to sell the 2014 model.

"They are (now) all eligible and it is up to them to decide if they want to participate," Chevrolet spokesman Monte Doranaid to Edmunds.

There are approximately 3,000 Chevrolet dealers in the U.S.

Each dealer has to meet the same requirements however. Requirements include a one-and-a-half day training session at Spring Mountain Motorsports Ranch in Pahrump, Nevada.

The program costs $2,000 per person, not including travel expenses.

"As a dealer, you have to agree to specific criteria that includes sales and service training requirements," Doran said.

Chevrolet has sold approximately 7,000 Corvette Stingrays through the end of November.

Doran said Corvette Stingray distribution is limited and based on an allotment program created for each dealer.

"It really depends on where the dealer is," he said. "Some dealers are in markets where there is not a huge demand for a two-seat, rear-wheel-drive, high performance car.

Some dealers bring in the new Corvette just to get people to stop by, and even if they don't purchase it, they could be convinced to get another car.

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