General Motors has appointed Alan Batey as senior vice president of Global Chevrolet, which accounts for approximately half of GM's sales worldwide.
Batey will also serve as the head of U.S. Sales, Services and Marketing of Buick, Chevrolet, and GMC according to a company press release.
In his global Chevrolet role, will report to GM Chairman and CEO Dan Akerson. He will report to President of GM North America Mark Reuss in his U.S. Sales, Service and Marketing role according to GM.
"Chevrolet is our mainstream global brand, and with the growth we are experiencing and the barrage of new products we have coming, the time is right for us to have a single leader responsible for managing the brand around the world," said Akerson in a press statement.
Batey started his career at GM in 1979 as a mechanical engineering apprentice for Vauxhall in the U.K.
Chevrolet sold approximately 1.18 million vehicles worldwide in the first quarter of 2013, reporting its 10th consecutive quarter of record sales.
The company is set to launch 25 new vehicles around the world by the end of 2013.
"Alan Batey has worked in markets all over the world, has demonstrated the ability to deliver great business results and understands how to balance global brand consistency while maintaining the local voice of the customer," said Akerson.
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